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T2

T2 is an Australian cult classic when it comes to everything about tea. From the household favourites and specialty teas to an excellent range of tea wares including teapots, cup and saucer sets, and infusers. 

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The T2 store at Castle Towers has been redeveloped in a manner that freshens up the space by eliminating the overcrowded and busy atmosphere of its previous fit-out and replacing it with an improved layout, with tea selections available on the custom made wall display and all tea wares seen on other wall displays and free standing displays throughout the store. 

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A new customer interaction experience has been incorporated with the updated Brew Bar. The Brew Bar is featured in the centre of the store and has been integrated with the custom made point-of-sale counter. Rather than making purchases based on tasting a small sample of tea, customers now have the option to sit down at the Brew Bar and enjoy a freshly brewed pot out of T2 tea ware. Patrons can take time to slowly explore all of the flavour profiles of their tea whilst enjoying the pleasant ambience of the store.

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T2's identity and quirky personality is communicated through the aesthetic and materiality of the store. Corian has been implemented around the entirety of the shop, utilising the colours of Deep Nocturne and Citrus Orange, both of which are reflective of T2's recognizable logo. Moon gates are present in both the entrance and wall joinery containing tea wares - a subtle nod to the Chinese origins of tea through the use of classic Chinese architecture.

PROJECT

T2 â€‹

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JOB TYPE

Retail Renovation

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LOCATION

Level 3 Shop 532 Castle Towers, Castle Hill 2154 NSW​

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YEAR

2019

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CLIENT REQUIREMENTS

  • Critically analyse the relevance of T2 and its retail space

  • Design a custom point-of-sale/services counter and wall display to serve as a visual metaphor for T2

  • Design a full-scale retail environment for T2 whilst capturing the brand's ethos and aesthetic, and contribute to the brand's overall experience

  • Incorporate innovative technologies and materials

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SOFTWARE USED

  • SketchUp

  • AutoCAD

  • Enscape

  • Microsoft PowerPoint

  • Adobe Lightroom

LOCATION

T2 Store Castle Towers, Castle Hill

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NARRATIVE BOARD

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MOOD BOARD

Concept Development

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INSPIRATION BOARD

Concept Development

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MATERIALITY

Concept Development

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Mirror. Guardian UltraMirror.

Sydney Glass.

POS upper joinery.

Deep Notcurne. Corian.

CORIAN.

Joinery and ceiling.

Polished Concrete. Premium Service.

Hone Stone.

Flooring.

Citrus Orange. Corian.

CORIAN.

Joinery and ceiling.

WALL JOINERY PHYSICAL MODEL

3D printed model

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DOCUMENTATION

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BEFORE PHOTOS

RENDERS

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T2 storefront exterior

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T2 storefront exterior

RENDER UNDER REVISION

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T2 store

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T2 store

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T2 brew bar

RENDERS
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